Generative Engine Optimization (GEO) Checklist: Get Recommended by ChatGPT, Gemini & Perplexity

GEO vs SEO vs AEO

SEO aims for clicks from search results. AEO aims to be the quoted answer. GEO aims to be named or recommended inside AI-written responses. The work overlaps heavily; see AEO vs GEO vs SEO vs LLMO for the detail.

Step 1 — Fix your entity facts

1. 1.Write one canonical description: name, what you do, for whom, where.
2. 2.Use the same name, address and phone everywhere (website, Google Business Profile, directories, social).
3. 3.Add Organization or Person schema with sameAs links to your real profiles.
4. 4.Create an About page that states these facts in plain text.

Step 2 — Publish answer-first pages

For each service, write a page that answers: what it is, who it is for, what it costs or how quotes work, how the process runs and what it does not include. Put the short answer first. Assistants tend to reuse clear, self-contained paragraphs.

Step 3 — Earn independent mentions

AI systems lean on what other sites say. Useful sources include genuine client reviews, industry directories, local news, podcasts and helpful answers in communities. Never buy fake reviews or spam forums — it damages trust with people and platforms. Read entity SEO signals and brand mention velocity.

Step 4 — Keep pages crawlable

• —Check robots.txt does not block the crawlers you want (Googlebot, Bingbot, OAI-SearchBot, PerplexityBot).
• —Serve key text in HTML, not only after JavaScript runs.
• —Optionally publish an llms.txt file as a simple map — see llms.txt explained.

Step 5 — Measure honestly

Write 20–30 real buyer prompts. Each month, ask them in each assistant, and record date, answer, whether you were named and which sources were linked. Answers vary between runs, so look at trends rather than single results. Free tracking method here.

Sources and limits

This is a practical guide based on public documentation and day-to-day SEO work. It reports no original dataset, guarantees no ranking, and gives no fixed timeline.

Google: AI features and your website

Google: Creating helpful, reliable content