Proof & authorship
Every claim here
has a paper trail.
Marketing sites are full of numbers nobody can check. These 16 records exist so you don't have to take mine on faith. Each one names who did the work, for which company, over what period, how the numbers were measured, what evidence is public, and — just as importantly — what the record does not prove.
Case study provenance
One record per client engagement. Named clients link to live sites; confidential ones say so plainly rather than inventing a logo.
- DanceAmor (Oscar Castellanos)Took an Adelaide dance academy to #1 rankings and +400% organic traffic over 4+ yearsSole SEO consultant and Shopify developer on a 4+ year retainerSee the evidence
- schildermij.nl (Ciska van Selm)Grew a Swiss portrait painting brand by +75% organic users with full-funnel SEOSEO lead (technical, content, and link acquisition)See the evidence
- Danse ÉvasionSold out 3 events and grew a Swiss dance school to 25K+ reach with social-first marketingOrganic growth and social/search consultantSee the evidence
- Rena's OrganicMapped 2,000+ keywords and ranked 85+ on page one for a premium US CBD brandKeyword strategist and content architectSee the evidence
- Berlin Digital Marketing AgencyTook a German agency from page 4 to position 2 for their money keywordFractional head of SEOSee the evidence
- Local Service BusinessBuilt and ranked a 24-page Elementor site in under 60 daysDesigner, builder, and SEO for the launchSee the evidence
- B2B SaaS PlatformRecovered a 38% traffic drop after a botched JS migrationTechnical SEO lead on the recoverySee the evidence
- Bangladeshi Fashion BrandScaled a Bangladeshi fashion brand to 18,000 organic visits/monthSEO and content leadSee the evidence
Research & article provenance
One record per original study or framework — sampling method, what was measured, and how you can reproduce it.
- I Audited 100 Pages Cited by ChatGPT — Here's What They All Have in CommonI Audited 100 Pages Cited by ChatGPT — Here's What They All Have in CommonSole researcher, analyst, and authorSee the evidence
- Google AI Overviews Citation Report 2026: Which Domains Win Which NichesGoogle AI Overviews Citation Report 2026: Which Domains Win Which NichesSole researcher and authorSee the evidence
- Schema Markup Adoption Across the Top 1,000 SaaS Sites (2026 Benchmark)Schema Markup Adoption Across the Top 1,000 SaaS Sites (2026 Benchmark)Sole researcher and authorSee the evidence
- ChatGPT Citation Drift: I Re-Ran 200 Prompts Weekly for 90 Days. Here's How Much Citations Move.ChatGPT Citation Drift: I Re-Ran 200 Prompts Weekly for 90 Days. Here's How Much Citations Move.Sole researcher and authorSee the evidence
- llms.txt Adoption Across the Top 10,000 Sites: Who's Shipping It, What They Get Wrongllms.txt Adoption Across the Top 10,000 Sites: Who's Shipping It, What They Get WrongSole researcher and authorSee the evidence
- The State of SEO in Bangladesh 2026: A Working Consultant's Field ReportThe State of SEO in Bangladesh 2026: A Working Consultant's Field ReportAuthor and primary analystSee the evidence
- The Bengali-Language AEO Benchmark 2026: 500 Prompts, 0 Optimization, Massive OpportunityThe Bengali-Language AEO Benchmark 2026: 500 Prompts, 0 Optimization, Massive OpportunitySole researcher and authorSee the evidence
- The CITE Framework: My 4-Step System for Getting Brands Quoted by ChatGPTThe CITE Framework: My 4-Step System for Getting Brands Quoted by ChatGPTAuthor and originator of the frameworkSee the evidence