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The Field Journal · 100 articles

SEO, AEO & GEO field notes.

Long-form, plain-English writing on what is actually working in search and answer engines right now — no fluff, no AI slop. Pulled straight from live client engagements.

Latest articles

Showing 37–48 of 100

AEO 13 min
AI Overviews YMYL Audit: Who's Cited in Health, Finance & Legal in 2026
On YMYL queries (your money, your life), Google AI Overviews behave very differently from commercial verticals. Institutional and government sources dominate. Here's the data and the playbook for commercial brands trying to break in.
May 23, 2026
Technical SEO 11 min
llms.txt Adoption Across the Top 10,000 Sites: Who's Shipping It, What They Get Wrong
I crawled the top 10,000 sites by traffic to see who actually ships llms.txt, what they put in it, and how often it's broken. The adoption numbers will surprise you.
May 19, 2026
Technical SEO 14 min
hreflang Done Right: Multi-Country SEO Without the Duplicate-Content Penalty
hreflang is the most-misimplemented SEO tag. Here's the working setup for multi-country and multi-language sites — including the BD-international export use case — with validation and the 5 mistakes that break everything.
May 16, 2026
Technical SEO 13 min
Pagination, Faceted Nav & Canonical Tags: Fixing the 3 Most Common Crawl Traps
Pagination, facets and canonicals are responsible for ~70% of crawl-budget waste on ecommerce and editorial sites. Here's the working 2026 fix for each, with the patterns that survive Google's evolving guidance.
May 16, 2026
Technical SEO 12 min
HTTP Status Codes for SEO: 301 vs 302 vs 307 vs 308 (and When Each Wins)
Misusing redirect status codes silently kills link equity and rankings. Here's the SEO-correct use case for every code that matters — 200, 301, 302, 304, 307, 308, 404, 410, 451, 503.
May 15, 2026
Technical SEO 14 min
Log File Analysis Without an Enterprise Tool: A Working SEO's Workflow
Log files reveal what Googlebot actually crawls — not what tools guess. Here's the no-budget workflow using server logs, command line, and a spreadsheet to surface real crawl-budget waste.
May 15, 2026
AEO 18 min
ChatGPT Citation Drift: I Re-Ran 200 Prompts Weekly for 90 Days. Here's How Much Citations Move.
Citations from ChatGPT aren't stable — they drift run-to-run, day-to-day, and across model versions. I re-ran 200 buyer-intent prompts every week for 90 days. Here's the actual variance, and what it means for your AEO program.
May 15, 2026
Technical SEO 13 min
Internal Linking at Scale: The Hub-and-Spoke Model with Real Examples
Internal linking is the highest-ROI on-site SEO project most sites never finish. Here's the hub-and-spoke architecture, the anchor-text rules, and the audit that finds your highest-leverage missing links.
May 14, 2026
Technical SEO 14 min
JavaScript SEO: Rendering, Hydration & Why Googlebot Still Misses Content
Googlebot renders JavaScript — but with delays, quirks, and limits that bite SPAs hard. Here's what actually gets indexed, what doesn't, and the rendering strategies that work in 2026.
May 14, 2026
AEO 14 min
How LLMs Actually Choose Citations: A Reverse-Engineered 2026 Guide
Inside ChatGPT, Perplexity and Google AI Overviews: the retrieval, ranking and trust signals that decide which brands get named in an answer — and which ones don't.
May 14, 2026
Technical SEO 13 min
Crawl Budget Optimization for Sites Under 10,000 URLs (Yes, It Still Matters)
Google says crawl budget only matters for million-URL sites. In practice, it matters for any site with faceted nav, parameter URLs or auto-generated tag pages. Here's the small-site crawl audit.
May 13, 2026
Technical SEO 14 min
Core Web Vitals 2026: INP, LCP & CLS Thresholds That Actually Move Rankings
INP replaced FID in March 2024 and the thresholds tightened through 2025. Here's the working 2026 playbook for INP, LCP and CLS — what to fix first, what doesn't matter, and the tools that don't lie.
May 13, 2026

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