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Tools · 3 articles

Tools field notes.

Walkthroughs of the free SEO tools I built — schema generator, robots tester, SERP simulator — plus reviews of the paid stack worth your money.

Tools 11 min
Ahrefs vs Semrush for AEO in 2026: Which Tool Actually Helps You Get Cited
Both Ahrefs and Semrush now ship AEO and AI-search features. Here's the honest, side-by-side breakdown of which is more useful for tracking citations, entity signals, and AI Overview visibility.
Jul 6, 2026
Tools 11 min
Profound vs Otterly vs AthenaHQ: The Best AI Citation Tracking Tools Compared (2026)
Three serious tools for tracking how often ChatGPT, Perplexity, and AI Overviews cite your brand. Here's what each does well, what they miss, and which one to pick.
Apr 24, 2026
Tools 16 min
17 Best SEO Tools for Higher Rankings in 2026 (Expert Tested)
I tested 40+ SEO tools across $1M of client work. Here are the 17 that actually moved rankings — and the ones that wasted my time.
Feb 8, 2026

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