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SEO Strategy · 2 articles

SEO Strategy field notes.

How to plan, prioritize, and ship SEO work that actually moves revenue — topical authority, content models, and the meetings that make it happen.

SEO Strategy 11 min
How to Research Keywords That Actually Bring Traffic
Most keyword research is junk. Here's the intent-first method I use to find keywords that bring traffic AND convert — not just vanity metrics.
Mar 22, 2026
SEO Strategy 13 min
Why 89% of Websites Fail at SEO: Hidden Ranking Factors Revealed
After auditing 200+ websites, I found 11 'hidden' ranking factors that quietly tank 89% of sites — and exactly how to fix each one.
Nov 11, 2025

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