DanceAmor (Oscar Castellanos)

What I personally did

• Ran a full technical SEO audit — fixed crawl, indexation, schema, site speed, and IA so every page was eligible to rank in Adelaide.
• Built a Shopify store for dance shoes and accessories with optimized product, category, and collection pages targeting commercial-intent queries.
• Owned local SEO — GBP optimization, location pages, and citation cleanup to win the Adelaide map pack for dance, salsa, ballroom, wedding, and Latin queries.
• Maintained a 4+ year content + link-building program: dance-style guides, wedding-dance landing pages, and ongoing technical maintenance.

How the numbers were measured

1. Rank tracking on a fixed Adelaide keyword set, checked weekly in the same tool across the whole retainer.
2. Google Search Console and GA4 as the source of truth for traffic; no third-party traffic estimates used in the numbers quoted.
3. Local pack positions spot-checked from Adelaide-geolocated searches, not from the studio's own logged-in browser.

Evidence you can check

• Page-1 keywords: 85+

  Reported outcome over 4+ years (ongoing retainer).

  Verification: Read from the client's own Search Console / analytics property; export available on request.

• Organic traffic: +400%

  Reported outcome over 4+ years (ongoing retainer).

  Verification: Read from the client's own Search Console / analytics property; export available on request.

• Local pack rankings: #1

  Reported outcome over 4+ years (ongoing retainer).

  Verification: Read from the client's own Search Console / analytics property; export available on request.

• Client rating: 5★

  Reported outcome over 4+ years (ongoing retainer).

  Verification: Read from the client's own Search Console / analytics property; export available on request.

• Visit DanceAmor.com.au

  Live client property you can open and inspect yourself.

  Verification: Public URL — check the rankings, schema, and page structure directly.

  Open source