Rena's Organic
A keyword research and content-mapping project for a regulated CBD retailer.
- My role
- Keyword strategist and content architect
- Period
- 6 months
- Last verified
- 2026-08-01
What I personally did
- Analyzed 2,000+ candidate keywords across CBD oils, gummies, topicals, and pet products — categorized by informational, navigational, commercial, and transactional intent.
- Built keyword clusters for category and product pages, plus 300+ long-tail terms with lower competition and higher conversion potential.
- Optimized 50+ product pages with keyword-mapped titles, meta descriptions, and H1–H6 structure; rewrote category pages around primary clusters.
- Delivered a 12-month content calendar with 100+ blog topics, 80+ FAQ / voice-search questions, and seasonal + local CBD keyword sets.
How the numbers were measured
- Search volumes taken from a single provider on a single date so the numbers stay internally comparable.
- Every commercial term screened against advertising and compliance restrictions before it entered the map.
Evidence you can check
Keywords researched: 2,000+
Reported outcome over 6 months.
Verification: Client name withheld under a confidentiality agreement. Screenshots of the underlying Search Console, GA4, or CRM exports are shared on request under a mutual NDA.
Page-1 rankings: 85+
Reported outcome over 6 months.
Verification: Client name withheld under a confidentiality agreement. Screenshots of the underlying Search Console, GA4, or CRM exports are shared on request under a mutual NDA.
Organic traffic: +250%
Reported outcome over 6 months.
Verification: Client name withheld under a confidentiality agreement. Screenshots of the underlying Search Console, GA4, or CRM exports are shared on request under a mutual NDA.
PDP conversions: +180%
Reported outcome over 6 months.
Verification: Client name withheld under a confidentiality agreement. Screenshots of the underlying Search Console, GA4, or CRM exports are shared on request under a mutual NDA.
View Rena's Organic
Live client property you can open and inspect yourself.
Verification: Public URL — check the rankings, schema, and page structure directly.
Open source
What this record does not prove
Client name withheld under a confidentiality agreement. Screenshots of the underlying Search Console, GA4, or CRM exports are shared on request under a mutual NDA. Results describe a single engagement and are not a projection for other businesses.
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