Online marketing for small businesses.

A common benchmark is 5–10% of gross revenue, though early-stage businesses often spend more to build momentum. For a small Bangladeshi business, a workable starting budget is ৳25,000–60,000 a month split between ads and content. Ad spend is separate from the fee that buys the strategy and execution — the two are quoted independently. The real test is not the total but whether each taka is attributable: if you can't tell which spend produced which customer, you're flying blind. Full pricing tiers are on the pricing page.

There is no single best strategy — the right one depends on your buyer, budget, and timeline. If you need sales this month, paid search or social ads are the fastest path. If you can wait 4–6 months, SEO compounds cheapest over time. If you already have a customer list, email and SMS pay back fastest. The common thread: pick two channels (one paid, one owned), measure obsessively, and resist the urge to add a third until the first two are profitable. Spreading thin across six channels is the most common small-business marketing mistake.

Online advertising breaks down into paid search (Google Ads), paid social (Meta, TikTok, LinkedIn), and display or video. For a local business, Google Ads captured to people searching your service in your city is usually the strongest first step — intent is high and the audience is self-selecting. For product businesses, Meta and TikTok feed ads reach people who aren't searching yet but match your buyer profile. Start with one platform, a small daily budget, and a single conversion goal. Kill anything with a cost-per-acquisition above your margin within 30 days.

For almost any small business with a website, yes. Unlike paid ads, SEO traffic keeps coming after you stop paying — a page that ranks for a commercial keyword can produce customers for years. Local SEO (Google Business Profile, citations, reviews) is especially worth it: 'local SEO for small business' is the most-searched marketing tactic in the US right now, and it directly drives map-pack calls and visits. The catch is timeline — meaningful results take 3–6 months, so SEO pairs best with a paid channel that covers the gap while it builds.