Most programs see meaningful keyword movement in 8–12 weeks and a clear traffic uplift in 4–6 months. Compounding gains continue for years if the work is done right.

Three pillars: a fully-optimized Google Business Profile (categories, services, photos, posts), consistent NAP citations across the web, and a steady stream of authentic reviews. Proximity to the searcher is the fourth lever Google controls.

A systematic review of how search engines crawl, render, and index your site. It surfaces bugs that quietly suppress rankings — broken canonicals, slow LCP, JS rendering issues, schema errors, orphan pages, and more.

I plan and advise on paid (Google, Meta, LinkedIn) as part of an integrated strategy, but my hands-on execution is organic-first. For paid execution I partner with specialists I trust.

AEO is the practice of optimizing content and entities so that AI answer engines — ChatGPT, Perplexity, Gemini, Google AI Overviews — quote and cite your brand in their responses.

Yes — Shopify's defaults are solid. The platform's limitations (URL structure, blog, robots.txt) are workable. The bigger lever is your collection strategy, content, and schema, which are platform-agnostic.

Yes — they remain one of Google's strongest ranking signals, and they help LLMs decide which sources to trust. Quality and topical relevance matter far more than raw quantity.

Quality and topical depth beat raw frequency. For most B2B brands, 4–8 senior-edited articles per month outperform 30 thin posts. Build clusters, not calendars.