Adelaide, Australia · Dance Studio / Shopify E-commerce

Took an Adelaide dance academy to #1 rankings and +400% organic traffic over 4+ years

End-to-end SEO and Shopify development for DanceAmor — Adelaide's leading Latin and ballroom dance academy. Technical SEO, local domination, and a full e-commerce store for dance shoes, scaled over a 4+ year retainer.

85+

Page-1 keywords

+400%

Organic traffic

Local pack rankings

5★

Client rating

DanceAmor.com.au homepage hero — Bachata by the Beach Latin dance event in Adelaide

DanceAmor Shopify admin — Helen Dance Heels product listing for the dance shoes store

Visit DanceAmor.com.au

The problem

What was broken.

A respected Adelaide dance studio with strong instructors but a struggling website — slow, untracked, and invisible on Google for the competitive Adelaide dance, salsa, ballroom, and wedding-dance keywords that actually drive enrollments.

The strategy

What we did.

01Ran a full technical SEO audit — fixed crawl, indexation, schema, site speed, and IA so every page was eligible to rank in Adelaide.
02Built a Shopify store for dance shoes and accessories with optimized product, category, and collection pages targeting commercial-intent queries.
03Owned local SEO — GBP optimization, location pages, and citation cleanup to win the Adelaide map pack for dance, salsa, ballroom, wedding, and Latin queries.
04Maintained a 4+ year content + link-building program: dance-style guides, wedding-dance landing pages, and ongoing technical maintenance.

The result

What changed.

DanceAmor now ranks #1 for 25+ keywords, top-3 for 40+, and on page one for 85+ — including 'best dance class adelaide', 'salsa classes adelaide', 'wedding dance lessons adelaide', and 'bachata dance shoes'. Organic traffic is up 400%+ and the studio is Adelaide's most-discoverable dance academy.

Duration: 4+ years (ongoing retainer)

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Switzerland · Fine Art / Portrait Painting

Took an Adelaide dance academy to #1 rankings and +400% organic traffic over 4+ years

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What we did.

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