Sold out 3 events and grew a Swiss dance school to 25K+ reach with social-first marketing

What was broken.

A respected Lausanne dance school with world-class instructors but inconsistent posting, no campaign strategy, and trial classes that weren't filling. Instagram was an afterthought rather than a growth engine.

What we did.

1. 01Built a campaign calendar around their seasonal trial-class offers (hip-hop, breakdance, kids, teens, adults) with bold, scroll-stopping creative.
2. 02Designed a recognizable visual system — bright color blocks, dancer photography, and consistent typography — so every post felt unmistakably Danse Évasion.
3. 03Layered local hashtags (#lausanne, #mylausanne, #écoledanse) with niche dance tags to reach both parents in the region and young dancers worldwide.
4. 04Set up weekly performance reviews — reach, saves, profile visits, DMs — and reallocated content types based on what was actually driving signups.

What changed.

Within a season, organic reach crossed 25K, three flagship events sold out, and the school landed 4 new local partnerships. Instagram is now the top inbound channel for trial classes.