Freelancer Tamal
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Switzerland · Fine Art / Portrait Painting

Grew a Swiss portrait painting brand by +75% organic users with full-funnel SEO

Full-scale SEO program for schildermij.nl — a portrait painting studio led by acclaimed artist Ciska van Selm — targeting art lovers across the Swiss market with technical SEO, keyword strategy, and local link-building.

+75.9%
Organic users
+77.6%
Sessions
+32.6%
Avg. session duration
−5.8%
Bounce rate
Google Analytics dashboard for schildermij.nl showing 2.7K users (+75.9%) and 3.2K sessions (+77.6%)
Visit schildermij.nl
The problem

What was broken.

A respected Swiss portrait painter with stunning work but almost zero organic visibility. Inquiries depended on word-of-mouth, and the site wasn't ranking for any of the buyer-intent terms art collectors actually search.

The strategy

What we did.

  1. 01Ran a full technical audit — fixed crawl, indexation, schema, and Core Web Vitals so every page was eligible to rank in Switzerland.
  2. 02Built a Swiss-market keyword map around portrait commissions, pet portraits, and gift-intent queries in DE/FR/EN.
  3. 03Rewrote core landing pages and the artist's portfolio with semantic content, internal linking, and Artwork / Person schema.
  4. 04Earned local Swiss backlinks via art directories, gallery features, and ethical outreach to lifestyle publications.
The result

What changed.

Within the campaign window, organic users grew +75.9%, sessions +77.6%, average session duration +32.6%, and bounce rate dropped 5.8%. The studio is now discovered directly by Swiss art lovers searching for commissioned portraits.

Duration: Ongoing retainer

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