Took a German agency from page 4 to position 2 for their money keyword

What was broken.

Beautiful site, zero organic visibility. The team relied 100% on paid ads with a CAC that was killing margin.

What we did.

1. 01Rebuilt the IA around 4 service pillars with proper hreflang for DE/EN.
2. 02Shipped a technical audit fix list — Core Web Vitals went from red to green in 6 weeks.
3. 03Wrote 14 cornerstone case studies optimized for bottom-of-funnel queries.
4. 04Earned 26 referring domains via digital PR + HARO outreach.

What changed.

Organic became the agency's #1 lead channel, displacing paid. CAC dropped 61% within two quarters.