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The Field Journal · 77 articles

SEO, AEO & GEO field notes.

Long-form, plain-English writing on what is actually working in search and answer engines right now — no fluff, no AI slop. Pulled straight from live client engagements.

Latest articles

Showing 25–36 of 77

Technical SEO 14 min
Core Web Vitals 2026: INP, LCP & CLS Thresholds That Actually Move Rankings
INP replaced FID in March 2024 and the thresholds tightened through 2025. Here's the working 2026 playbook for INP, LCP and CLS — what to fix first, what doesn't matter, and the tools that don't lie.
May 13, 2026
AEO 13 min
Prompt-Level SEO: Optimizing for the Question Behind the Question
Keywords are dead. Real users ask LLMs full multi-turn questions. Here's how to map prompt intent, build a 200-prompt research set, and write pages that answer the actual question — not the keyword.
May 13, 2026
AEO 16 min
The AI-First Page Template: HTML, Schema & Copy Patterns That Get Quoted
A working template — the exact HTML structure, schema blocks, copy patterns, and meta setup — for pages designed to be cited by ChatGPT, Perplexity, Gemini and AI Overviews. Copy, paste, ship.
May 12, 2026
AEO 13 min
AEO Content Refresh Cadence: When to Re-Optimize for Re-Citation
Refreshing too often resets authority signals; refreshing too rarely lets citations decay. Here's the data-backed cadence by content type — and the exact edits that drive re-citation, not just dateModified spam.
May 12, 2026
AEO 12 min
The Anatomy of a ChatGPT-Cited Paragraph: Word Count, Structure & Entities
I dissected 300 paragraphs that ChatGPT and Perplexity actually cited in 2026. Here's the exact length, sentence pattern, entity density and HTML wrapper that the winners share.
May 12, 2026
AEO 22 min
I Audited 100 Pages Cited by ChatGPT — Here's What They All Have in Common
I pulled 100 pages ChatGPT actively cites across 12 niches and reverse-engineered the pattern: schema stack, word count, heading structure, entity density, and freshness. Here's the data.
May 12, 2026
AEO 14 min
The Citation Half-Life Problem: Why ChatGPT Forgets Your Brand in 6 Weeks
AI citations decay. A page cited weekly in March can vanish from ChatGPT answers by May without losing its rank. Here's the half-life pattern, why it happens, and the maintenance routine that keeps citations sticky.
May 11, 2026
AEO 15 min
Conversational Query Mapping: Building a 200-Prompt AEO Keyword Plan
Classical keyword research breaks for AEO. Users ask LLMs in full sentences, with context, follow-ups and constraints. Here's how to build a 200-prompt map that mirrors how buyers actually talk to ChatGPT.
May 11, 2026
AEO 13 min
Vector Embeddings for SEOs: What 'Semantic Match' Really Means in AEO
A plain-English explainer of how embedding models decide whether your page answers a prompt — and the practical writing changes that move you up the similarity score.
May 11, 2026
AEO 14 min
AI Overviews vs Featured Snippets: What Changed and What to Optimize Now
Featured Snippets quietly died in 2025 — replaced almost everywhere by AI Overviews. The optimization playbook is different in five specific ways. Here's the side-by-side and what to fix on your top pages this quarter.
May 10, 2026
Original Research 16 min
Backlink-to-Citation Conversion: Do Backlinks Still Drive AI Mentions?
I cross-referenced 300 brands' backlink profiles with their ChatGPT and AI Overview citation rates. The relationship is real but not what most SEOs expect — here's the conversion math.
May 10, 2026
AEO 12 min
Brand Mention Velocity: The Off-Page AEO Signal That Predicts AI Citations
Backlinks correlate with rankings. Unlinked brand mentions — and how fast they're accumulating — correlate with AI citations. Here's how to build the velocity flywheel.
May 10, 2026

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