SEO for Restaurants — fill seats with high-intent local searches.
Restaurant SEO is 80% Google Business Profile, 20% website. I run both — squeezing the GBP for every map-pack ranking and using the site to earn long-tail "best <cuisine> in <city>" traffic.
- ×GBP underused — no posts, missing menu, weak photos
- ×Menu trapped in a PDF or image, invisible to search
- ×No reviews flywheel — competitors out-reviewing 5:1
- ×Site failing Core Web Vitals on mobile
How I run Restaurants & Hospitality SEO.
GBP as a marketing channel
Weekly posts, full menu in GBP, dish-level photos, Q&A seeded, and review responses on every review.
Menu in HTML
Server-rendered menu with Menu schema and dish-level pages where it makes sense.
Local content engine
"Best <cuisine>", "top <occasion>", and neighborhood guides that link to your reservation page.
Review velocity system
Post-meal review prompts via SMS/QR and a clear response cadence.
Restaurants & Hospitality SEO questions.
If you have a fully optimized GBP, decent reviews, and consistent NAP, most restaurants see map-pack movement in 30–60 days.
Deep-dive guides for restaurants & hospitality.
The same research and playbooks I use when leading engagements in this vertical.
Most of my restaurants & hospitality clients also need hyperlocal coverage. Pair this playbook with the matching city page.