SEO for Real Estate — own neighborhood and listing-type queries.
Real estate SEO is hyperlocal. The win is owning every neighborhood, listing-type, and price-band query within your service area, plus a content engine that earns links.
- ×Listings that disappear from Google when sold
- ×Hyperlocal queries lost to Zillow and Realtor.com
- ×Generic agent bios with no E-E-A-T
- ×No long-form market reports earning links
How I run Real Estate SEO.
Neighborhood pages
Evergreen pages per neighborhood with market stats, schools, lifestyle data, and current listings — pages that survive when listings turn over.
Listing schema + post-sale strategy
RealEstateListing schema and a 301 strategy for sold listings that preserves SEO equity.
Quarterly market reports
Data-driven local market reports that earn local press links and rank for "<city> housing market" queries.
Agent E-E-A-T
Detailed agent bios with sales history, neighborhoods served, and Person schema.
Real Estate SEO questions.
Not on listing-type queries — but you can absolutely outrank them on neighborhood, market-report, and "living in <city>" content where local expertise matters.
Deep-dive guides for real estate.
The same research and playbooks I use when leading engagements in this vertical.