Google Shopping Adds Filter By Smaller Stores

Google Shopping has a filter to point out you merchandise bought in “smaller shops.” I consider Google introduced this again through the Google Marketing Live occasion final yr however now it appears to be stay the place you possibly can filter merchandise in Google Shopping by shops which are categorized as smaller.

This is an effective means to assist small companies by giving them the enterprise over shopping for the product from a bigger competitor.

I noticed this by way of @FindingAmanda on Twitter (hat tip to @MarketingOClock.

Here is a screenshot of the desktop model (click on to enlarge):

Here is Amanda’s screenshot, which I can replicate:

Again, I’m not positive how new that is, however I feel it was introduced in May 2021 by Google.

Forum dialogue at Twitter.