How to Measure SEO ROI with GA4 & Search Console (2026)

Use Search Console for **impressions, clicks, queries and landing-page visibility**; use GA4 for **organic sessions, key events, purchases and attributed revenue**; use a CRM or sales record for **qualified leads and closed deals**. Calculate ROI from gross profit after subtracting total SEO cost.

SEO measurement breaks when teams expect one tool to explain the entire customer journey. Search Console ends at the click; GA4 begins on the site; the CRM records what happened after a lead reached sales.

Build a chain from query to landing page, session, meaningful event, qualified opportunity and revenue. Document privacy, consent and offline-data gaps instead of hiding them.

This article is part of my Bangladesh pricing cluster. Start with the [complete SEO service price guide](https://freelancertamal.com/blog/seo-service-price-in-bangladesh-2026) if you need the market-wide benchmark.

Pricing at a glance

GA4 and Search Console will not match exactly. They use different scopes, definitions, privacy controls and processing, so investigate patterns rather than forcing equality.

For the broader decision, compare this guide with [SEO ROI calculator](https://freelancertamal.com/blog/seo-roi-calculator-bangladesh-2026), [case studies](https://freelancertamal.com/case-studies), and [SEO process](https://freelancertamal.com/process).

What a professional scope should include

Track forms, calls, bookings, purchases, subscriptions and other events that represent real progress.

Use the connection to analyse organic landing pages alongside search visibility while respecting each tool’s definitions.

Pass source data into a CRM or maintain disciplined offline records so form volume is not mistaken for sales value.

Compare brand/non-brand, new/existing pages, countries, devices and periods with seasonality in mind.

Explain what changed, why, commercial impact, confidence limits and the next action.

What changes the final cost

A practical budget or ROI example

Suppose organic search creates 40 leads, 20 are qualified, five close and each produces ৳20,000 gross profit. Organic gross profit is ৳1,00,000. With ৳60,000 total SEO cost, ROI is (৳1,00,000 − ৳60,000) ÷ ৳60,000 × 100 = **66.7%**.

What a credible proposal should show

A useful proposal connects the fee to work, ownership and measurement. It should identify the starting problem, prioritise the first 90 days, name the person responsible for delivery, separate recommendations from implementation, and define the metrics that matter. Rankings alone are not enough; use qualified leads, sales, organic landing-page performance and assisted conversions where possible.

Ask for access and ownership terms in writing. Your company should own its website, Google Search Console, GA4, Google Business Profile and published content. The provider may need delegated access, but those assets should not disappear when the contract ends.

Red flags

Questions to ask before paying

Final recommendation

Build the measurement chain before scaling production. Report visibility, behaviour, lead quality and gross profit separately, then calculate cumulative ROI with documented assumptions.

If you want a scope based on your website, competitors and commercial goal instead of a generic package, [tell me about your project](https://freelancertamal.com/contact).

---

**About the author:** Rahatul Ashiq Tamal (Freelancer Tamal) is an SEO, AEO and GEO consultant based in Rangpur, Bangladesh. He has worked with 200+ brands across 30+ countries. [About](https://freelancertamal.com/about) · [Case studies](https://freelancertamal.com/case-studies) · [Free audit](https://freelancertamal.com/free-seo-audit)

**External sources and further reading:** [Google Analytics](https://marketingplatform.google.com/about/analytics/) · [Search Console metric definitions](https://support.google.com/webmasters/answer/7042828?hl=en) · [Google Search Console guide](https://developers.google.com/search/docs/monitor-debug/search-console-start)

Frequently Asked Questions

Why do GA4 and Search Console show different traffic?

They measure different stages with different definitions, time zones, consent and processing.

Which tool measures rankings?

Search Console shows average position and visibility patterns; a rank tracker can provide controlled-location monitoring.

How do I track phone leads?

Use call tracking where appropriate and record source and outcome in a CRM or sales sheet.

Should AI mentions be included in ROI?

Track them separately until they produce attributable referrals, leads or defensible assisted value.