Bangladesh SERP Volatility Report Q1 2026: Which Niches Moved Most

Bangladesh SERPs moved a lot in Q1 2026 — more than any quarter I've tracked since 2023. This is a structured look at where the volatility hit hardest, which domains gained share, which lost, and what the underlying signals tell us about what's coming for BD SEO in the rest of the year.

Table of contents

1. Methodology and tracked keyword set · 2. Volatility by vertical · 3. Domains that gained the most share · 4. Domains that lost the most share · 5. Algorithm signals: what changed in Q1 · 6. What to do in Q2 · 7. FAQ

What was tracked and how?

1,200 BD-targeted keywords across 14 verticals (real estate, ecommerce, healthcare, education, food, fintech, ride-share, news, jobs, travel, telecom, government services, B2B SaaS, professional services). Tracked weekly via Semrush BD database with manual cross-checks from a Dhaka IP. Volatility measured as average position change across the top 10 results week-over-week.

Volatility by vertical

Highest volatility verticals: healthcare (+47% vs Q4 2025), fintech (+39%), education (+34%), jobs (+28%). Lowest volatility: government services, telecom (both stable — incumbent-dominated SERPs). **Healthcare's spike correlates with intensified YMYL enforcement following the December 2025 core update**, which selectively demoted clinic and pharmacy pages lacking credentialed authorship.

Domains that gained the most share

Top gainers in Q1: bproperty.com (real estate, +18% visibility), shadhin.com.bd (fintech, +14%), 10minuteschool.com (education, +22%), thedailystar.net (news + cross-vertical informational, +9%). Common factor among gainers: schema completeness, fast Core Web Vitals, frequent dateModified updates, and a strong existing backlink profile that absorbed the volatility instead of being shaken by it.

Domains that lost the most share

Largest losers were thin-content aggregators and AI-scaled blogs without medical/financial review — losses concentrated between -23% and -41% visibility. Several BD news sites lost share on informational queries, displaced by long-form pillar content from specialist sites and by AI Overviews compressing traditional news SERPs. **The pattern is unambiguous: thin, undifferentiated content is being demoted faster than at any point since 2023.**

Algorithm signals: what changed in Q1

Three observable shifts: (1) March 2026 helpful content refresh hit AI-generated thin sites particularly hard in BD, (2) AI Overviews coverage in Bangladesh expanded from ~12% of informational SERPs in January to ~28% by end of March, (3) brand-and-entity weighting increased noticeably — sites with named authors, About pages, and Knowledge Panels gained share against equally-old domains without them.

What to do in Q2

Three priorities for BD operators: (1) Audit every YMYL page for credentialed authorship before the next core update; (2) Build for AI Overview ingestion (direct answer blocks, schema, freshness) — informational traffic now flows through AI surfaces, not just blue links; (3) Strengthen entity signals — Person and Organization schema, sameAs links, Wikipedia/Wikidata where defensible.

Frequently Asked Questions

Is BD SERP volatility higher than global average?

Yes in Q1 2026 — roughly 1.4× the global average measured by major rank-tracking platforms. The driver is partly catch-up: BD SERPs were under-served by AI Overviews until late 2025, and the rollout has compressed multiple quarters of change into one.

Did Bangla-language SERPs move differently from English?

Bangla SERPs were less volatile (+12% vs +27% English on the same keyword set). The candidate pool of high-quality Bangla content is thinner, so existing Bangla pages held position more easily. This is a closing window — invest now while competition is light.

Are these patterns specific to Bangladesh?

The direction (helpful-content enforcement, entity weighting) is global; the magnitude is BD-specific because of the AI Overview rollout timing. Operators in markets that received AI Overviews earlier (US, UK) saw similar patterns 6–9 months ago.

Should I freeze content publishing during high volatility?

No — freeze low-quality publishing. High volatility favors brands publishing genuinely strong content because incumbents are losing position. The worst response is to keep shipping thin AI content during a helpful-content enforcement window.

How often will you publish this report?

Quarterly. Q2 2026 report will land in early August with the same methodology and keyword set, plus a longitudinal comparison.