‘Eat Borscht, stand with Ukraine:’ Mayor dines at Veselka in Little Ukraine
Mayor Adams endeavored to point out assist to Ukrainian New Yorkers Monday amidst the Eastern European nation’s worsening disaster.
As Russian and Ukrainian dignitaries met for a 3rd spherical of negotiations, New York City’s mayor tried to point out solidarity by eating in Little Ukraine’s Veselka. Third-generation proprietor Jason Birchard welcomed Adams with open beneath the Ukrainian flag, which was prominently displayed within the restaurant window.
Sitting alongside Manhattan Borough President Mark Levine and Councilwoman Carlina Rivera, the mayor ordered what he mentioned was a vegan Borscht–a conventional Ukrainian soup made with crimson beetroots.

“We at Veselka have started a campaign that all of our Borscht sales are going to help the Ukrainian relief efforts. We have raised in the two weeks since the war began $25,000. People ask how they can help with physical items. We have a small list of items on our website. We’ve been making daily runs to our local Ukrainian Orthodox Church on Seventh Street, and we’re very thankful and grateful for everybody’s love and support,” Birchard mentioned, including that their donation marketing campaign is dubbed, “Eat Borscht, Stand with Ukraine.”
After consuming contained in the institution, Adams shared that he was moved by the historical past of Veselka as a result of images of Birchard’s grandfather lining the partitions. Growing it from a small stand to a famed East Village restaurant, Adams counseled the Birchard household for giving again amidst a global disaster.
“We are here to say support Ukraine in a real way and sitting down and sharing a meal with you is so important,” Adams mentioned.

With March 7 being the primary maskless Monday beneath the Adams administration, he hopes laxed tips will even assist additional Veselka’s charitable trigger and in flip, garner extra assist for the embattled sovereign nation.
“This really personifies why these shops are not just locations where people put a sign on a building. It’s the life that they are living,” Adams mentioned.
