Disney+ to debut cheaper plan — with commercials — later this 12 months
(NEXSTAR) – Disney+ is hoping to draw new viewers by debuting a less expensive subscription plan, albeit one which requires customers to take a seat via commercials. On Friday, Disney introduced plans to introduce the ad-supported Disney+ subscription choice as a substitute for its present (and solely) ad-free subscription.
The ad-supported tier is scheduled to reach someday “in late 2022” for U.S.-based subscribers, in response to Disney.
“Expanding access to Disney+ to a broader audience at a lower price point is a win for everyone — consumers, advertisers, and our storytellers,” stated Kareem Daniel, chairman of Disney Media and Entertainment Distribution, in a press release included with Friday’s press launch. “More consumers will be able to access our amazing content. Advertisers will be able to reach a wider audience, and our storytellers will be able to share their incredible work with more fans and families.”
At the second, the precise launch date of the brand new service — and extra importantly, its worth — haven’t been revealed. Disney stated these particulars might be introduced “at a later date.”
In Friday’s press launch, Disney claimed its ad-supported providing was a step towards reaching its objective of 230-260 million subscribers by the 2024 fiscal 12 months. As of Jan. 1, 2022, Disney+ had a complete of 129.8 million subscribers, in response to its most up-to-date earnings report.
A subscription to Disney+ at present prices $7.99 per thirty days, or $79.99 per 12 months. Users even have the choice of buying the “Disney Bundle,” which grants entry to Disney+, Hulu and ESPN+ for $13.99 per thirty days (plan contains Hulu’s ad-supported subscription) or 19.99 per thirty days (plan contains Hulu’s ad-free subscription).