# Grew a Swiss portrait painting brand by +75% organic users with full-funnel SEO

*Client: schildermij.nl (Ciska van Selm) · Industry: Fine Art / Portrait Painting · Region: Switzerland · Duration: Ongoing retainer*

> Full-scale SEO program for schildermij.nl — a portrait painting studio led by acclaimed artist Ciska van Selm — targeting art lovers across the Swiss market with technical SEO, keyword strategy, and local link-building.

## Metrics

- **Organic users:** +75.9%
- **Sessions:** +77.6%
- **Avg. session duration:** +32.6%
- **Bounce rate:** −5.8%

## Problem

A respected Swiss portrait painter with stunning work but almost zero organic visibility. Inquiries depended on word-of-mouth, and the site wasn't ranking for any of the buyer-intent terms art collectors actually search.

## Strategy

- Ran a full technical audit — fixed crawl, indexation, schema, and Core Web Vitals so every page was eligible to rank in Switzerland.
- Built a Swiss-market keyword map around portrait commissions, pet portraits, and gift-intent queries in DE/FR/EN.
- Rewrote core landing pages and the artist's portfolio with semantic content, internal linking, and Artwork / Person schema.
- Earned local Swiss backlinks via art directories, gallery features, and ethical outreach to lifestyle publications.

## Result

Within the campaign window, organic users grew +75.9%, sessions +77.6%, average session duration +32.6%, and bounce rate dropped 5.8%. The studio is now discovered directly by Swiss art lovers searching for commissioned portraits.

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