# Took a German agency from page 4 to position 2 for their money keyword

*Client: Berlin Digital Marketing Agency · Industry: B2B Services · Region: Germany · Duration: 5 months (ongoing retainer)*

> End-to-end SEO program for a Berlin-based digital marketing agency competing against incumbents with 10× the backlink profile.

## Metrics

- **Organic traffic:** +412%
- **Money keyword:** #2
- **Inbound leads / mo:** 37 → 184
- **Time to results:** 5 months

## Problem

Beautiful site, zero organic visibility. The team relied 100% on paid ads with a CAC that was killing margin.

## Strategy

- Rebuilt the IA around 4 service pillars with proper hreflang for DE/EN.
- Shipped a technical audit fix list — Core Web Vitals went from red to green in 6 weeks.
- Wrote 14 cornerstone case studies optimized for bottom-of-funnel queries.
- Earned 26 referring domains via digital PR + HARO outreach.

## Result

Organic became the agency's #1 lead channel, displacing paid. CAC dropped 61% within two quarters.

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