# Sold out 3 events and grew a Swiss dance school to 25K+ reach with social-first marketing

*Client: Danse Évasion · Industry: Dance School / Performing Arts · Region: Switzerland · Duration: Ongoing retainer*

> Full-funnel social media marketing for Danse Évasion, a Lausanne-based dance school — campaign creative, audience growth, and analytics that turned Instagram into their #1 enrollment channel.

## Metrics

- **Audience reach (2025):** 25K+
- **Event sellouts:** 3
- **Trial-class signups:** +340%
- **New partnerships:** 4

## Problem

A respected Lausanne dance school with world-class instructors but inconsistent posting, no campaign strategy, and trial classes that weren't filling. Instagram was an afterthought rather than a growth engine.

## Strategy

- Built a campaign calendar around their seasonal trial-class offers (hip-hop, breakdance, kids, teens, adults) with bold, scroll-stopping creative.
- Designed a recognizable visual system — bright color blocks, dancer photography, and consistent typography — so every post felt unmistakably Danse Évasion.
- Layered local hashtags (#lausanne, #mylausanne, #écoledanse) with niche dance tags to reach both parents in the region and young dancers worldwide.
- Set up weekly performance reviews — reach, saves, profile visits, DMs — and reallocated content types based on what was actually driving signups.

## Result

Within a season, organic reach crossed 25K, three flagship events sold out, and the school landed 4 new local partnerships. Instagram is now the top inbound channel for trial classes.

---

Canonical HTML: https://freelancertamal.com/case-studies/danse-evasion-social-media
Source: Freelancer Tamal — https://freelancertamal.com
Contact: hello@freelancertamal.com · +8801777591051