# Took an Adelaide dance academy to #1 rankings and +400% organic traffic over 4+ years

*Client: DanceAmor (Oscar Castellanos) · Industry: Dance Studio / Shopify E-commerce · Region: Adelaide, Australia · Duration: 4+ years (ongoing retainer)*

> End-to-end SEO and Shopify development for DanceAmor — Adelaide's leading Latin and ballroom dance academy. Technical SEO, local domination, and a full e-commerce store for dance shoes, scaled over a 4+ year retainer.

## Metrics

- **Page-1 keywords:** 85+
- **Organic traffic:** +400%
- **Local pack rankings:** #1
- **Client rating:** 5★

## Problem

A respected Adelaide dance studio with strong instructors but a struggling website — slow, untracked, and invisible on Google for the competitive Adelaide dance, salsa, ballroom, and wedding-dance keywords that actually drive enrollments.

## Strategy

- Ran a full technical SEO audit — fixed crawl, indexation, schema, site speed, and IA so every page was eligible to rank in Adelaide.
- Built a Shopify store for dance shoes and accessories with optimized product, category, and collection pages targeting commercial-intent queries.
- Owned local SEO — GBP optimization, location pages, and citation cleanup to win the Adelaide map pack for dance, salsa, ballroom, wedding, and Latin queries.
- Maintained a 4+ year content + link-building program: dance-style guides, wedding-dance landing pages, and ongoing technical maintenance.

## Result

DanceAmor now ranks #1 for 25+ keywords, top-3 for 40+, and on page one for 85+ — including 'best dance class adelaide', 'salsa classes adelaide', 'wedding dance lessons adelaide', and 'bachata dance shoes'. Organic traffic is up 400%+ and the studio is Adelaide's most-discoverable dance academy.

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