# Mapped 2,000+ keywords and ranked 85+ on page one for a premium US CBD brand

*Client: Rena's Organic · Industry: Health & Wellness (CBD) · Region: United States · Duration: 6 months*

> Comprehensive keyword research and SEO strategy for Rena's Organic — a premium organic CBD and hemp e-commerce brand featured on 150+ TV news stations as a trusted CBD source.

## Metrics

- **Keywords researched:** 2,000+
- **Page-1 rankings:** 85+
- **Organic traffic:** +250%
- **PDP conversions:** +180%

## Problem

Premium product, beautiful brand, but lost in one of the most regulated and competitive verticals on the web. No clear keyword map, weak product-page targeting, and zero plan for which content to build first.

## Strategy

- Analyzed 2,000+ candidate keywords across CBD oils, gummies, topicals, and pet products — categorized by informational, navigational, commercial, and transactional intent.
- Built keyword clusters for category and product pages, plus 300+ long-tail terms with lower competition and higher conversion potential.
- Optimized 50+ product pages with keyword-mapped titles, meta descriptions, and H1–H6 structure; rewrote category pages around primary clusters.
- Delivered a 12-month content calendar with 100+ blog topics, 80+ FAQ / voice-search questions, and seasonal + local CBD keyword sets.

## Result

Within 6 months, organic visibility grew 250%, 85+ keywords ranked on page one, CTR climbed 45% from rewritten meta, and product-page conversions from organic jumped 180%.

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