Apple is lastly retiring the iPod Touch, ending the iPod’s 20-year run

Apple has introduced it’s retiring the iPod Touch, ending 20 years of Apple’s dominance within the digital music participant market.

At one level, Apple made numerous completely different iPod fashions however progressively phased them out because the iPhone’s recognition cannibalized gross sales. The iPod Touch was the final gadget on the corporate’s roster, however Apple is now retiring it, closing the curtain on the iPod’s 20-year historical past. Customers can nonetheless buy the participant for now, not less than till current stock is exhausted.

The firm makes clear what made the iPod so successful will proceed to dwell on in its different merchandise.

“Today, the spirit of iPod lives on,” mentioned Greg Joswiak, Apple’s senior vp of Worldwide Marketing. “We’ve integrated an incredible music experience across all of our products, from the iPhone to the Apple Watch to HomePod Mini, and across Mac, iPad, and Apple TV. And Apple Music delivers industry-leading sound quality with support for spatial audio — there’s no better way to enjoy, discover, and experience music.”

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Apple revolutionized digital music gamers with the introduction of the unique iPod 20 years in the past. Its easy interface and huge capability turned the market on its head and immediately made Apple the market chief. As the iPhone turned fashionable — and as its storage elevated — most prospects now not wanted to hold a devoted music participant, resulting in the iPod’s eventual demise.

During its heyday, nevertheless, the iPod helped drive Apple’s “halo effect,” by which customers would purchase the corporate’s cheap merchandise after which progressively spend money on extra services and products, ultimately transitioning utterly to Apple’s ecosystem. While the iPod Touch often is the final iPod, Apple will all the time be indebted to the diminutive gadget’s contribution to its success.