Bharti Airtel and Axis Bank on Monday introduced a collaboration for providing monetary providers, beginning with a co-branded bank card for subscribers of the telecom providers firm. Under the partnership, the businesses will present pre-approved instantaneous loans, ‘purchase now pay later’ choices, and different providers. The collaboration will present Axis Bank assist to penetrate deeper into tier 2 and three markets, a press release mentioned.
Bharti Airtel MD and CEO for India and South Asia, Gopal Vittal mentioned Airtel is constructing a monetary providers portfolio as a part of its endeavour to supply world-class digital providers to its clients.
“We are delighted to affix forces with Axis Bank on this thrilling journey. Through this win-win telco-bank partnership, Airtel clients will get entry to Axis Bank’s world-class monetary providers portfolio and unique advantages, whereas Axis Bank will profit from Airtel’s sturdy digital capabilities and deep distribution attain,” he mentioned.
The partnership has began with the launch of ‘Airtel Axis Bank Credit Card’ that guarantees cashbacks and particular reductions to the purchasers.
The bank card can be solely accessible for eligible Airtel clients via the Airtel Thanks app.
“Axis Bank may even use varied cyber safety providers from Airtel. Going ahead, the businesses will additional discover collaborating throughout Cloud and Data Center providers,” the assertion added.
Additionally, Axis Bank will leverage Airtel’s messaging platform, video, streaming, name masking and digital contact centre options to boost digital capabilities.
“This one among its type collaboration will assist widen the entry to credit score and varied digital monetary choices from Axis Bank for Airtel’s 340 million clients.
“On the opposite hand, we are going to leverage Airtel’s widespread attain and providers starting from mobility and DTH to utility invoice funds providing our clients the chance to maximise worth,” Axis Bank MD and CEO Amitabh Chaudhry mentioned.
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