
Rena’s Organic
Delivered comprehensive keyword research and SEO strategy for a premium organic CBD and hemp products e-commerce platform. Conducted in-depth keyword analysis identifying 500+ high-value search terms across product categories. Implemented advanced keyword mapping for product pages, category optimization, and content strategy. Featured on 150+ TV news stations as a top trusted CBD brand.
Project Scope & Deliverables:
- Comprehensive Keyword Research: Analyzed 2,000+ potential keywords across CBD, hemp, and organic wellness categories
- Competitor Analysis: Evaluated top 10 competitors’ keyword strategies and identified gap opportunities
- Search Intent Mapping: Categorized keywords by informational, navigational, commercial, and transactional intent
- Long-tail Keyword Strategy: Identified 300+ long-tail keywords with lower competition and higher conversion potential
- Product Page Optimization: Created keyword-optimized title tags, meta descriptions, and H1-H6 structure for 50+ product pages
- Category Page Strategy: Developed keyword clusters for main category pages including CBD oils, gummies, topicals, and pet products
- Content Keyword Mapping: Built 12-month content calendar with 100+ blog topics based on keyword research
- Local SEO Keywords: Identified geo-targeted keywords for local CBD stores and dispensaries
- Seasonal Keyword Analysis: Researched trending keywords for holidays, wellness months, and seasonal promotions
- FAQ & Voice Search: Compiled 80+ question-based keywords for FAQ sections and voice search optimization
Key Achievements:
- Achieved first-page rankings for 85+ competitive CBD and hemp-related keywords
- Increased organic search visibility by 250% within 6 months of implementation
- Improved click-through rates by 45% through optimized meta descriptions
- Generated 180% increase in product page conversions from organic traffic
- Established authority for brand-specific keywords with 95%+ top 3 rankings





